The First Marriage between a Wedding Blog and Group Buying Platform:
The Broke-Ass Bride’s Bargain Bash.
FOR IMMEDIATE RELEASE
Los Angeles, CA, October 25, 2010 – Award-winning budget wedding blog The Broke-Ass Bride (http://thebrokeassbride.com) is proud to announce the launch of their new group sales platform, The Broke-Ass Bride’s Bargain Bash, in an exclusive partnership with group-buying community SocialBuy.
The Bargain Bash delivers deeply discounted, nationally available bargains on handpicked wedding-related products and services to the savings-loving bridal masses. Using the popular group-purchasing sales model, the bargains allow readers exclusive access to an average savings of 40-90%. All of the bargains are carefully selected, so buyers can trust they’re spending with and supporting Broke-Ass Bride-endorsed companies.
“It’s a natural step for our brand,” says Dana LaRue, CEO Broke-Ass Media. “We’re all about spending wisely to get the best value out of life. With this, we get to offer real, tangible savings to our audience while promoting some of our favorite companies. The audience learns about cool products with our stamp of approval, and enjoys exclusive savings on fabulous wedding gear. The sellers get exposure to nearly 50,000 targeted potential customers, and make immediate sales in the process. It’s a win-win, with an extra win to boot!”
The Bargain Bash page will update with a new bargain every one or two weeks, promoted on The Broke-Ass Bride homepage, in the Broke-Ass Brigade newsletter, and in SocialBuy’s newsletter. Purchases can be made directly through the Bargain Bash page for the duration of each bargain. Once the bargain ends, the customer receives a voucher to redeem with the participating business. A rewards program will award a $10 credit to users for every completed purchase by a referred friend, encouraging readers to share the bargains via social media and word of mouth.
About The Broke-Ass Bride:
The Broke-Ass Bride launched in 2008 when writer Dana LaRue’s chronicled her innovative and creative approach to planning her wedding to Hunter Stiebel (aka the Fresh Hubby). It has since grown to be one of the best-loved wedding blogs among brides, colleagues and editors alike. With a mission to empower brides to spend wisely, live richly and thrive creatively… crafting a bad-ass wedding (and life) on any budget, the blog has received numerous awards, critical acclaim for the blog’s unique voice and content, and has been featured in several nationwide wedding magazines. In addition to its founders LaRue and Stiebel, contributors to the blog include a wedding coordinator, a real bride, a stylephile, and others, giving the blog a well-rounded perspective and a diverse variety of smart, entertaining content, drawing a broad audience across nearly 150 countries.
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